01 Dec 2019

The Rise and Fall of Juicy Couture

Earlier this year, my team threw an early 2000’s happy hour and came dressed in Juicy Couture sweatsuits for it. It got me wondering how the brand rose to popularity and then disappeared all of a sudden. This video depicting their origin shows that they were the OG brand gifters that paved the way for everyone else today. While I never owned a suit myself, I did once buy a black Juicy Couture bikini on sale. I’m not sure if I would feel okay being caught wearing it today, but at the time, I loved it.

Posted on December 1, in Style

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