Opening Ceremony is one of those brands that you don’t easily forget about it. From their pieces to their whimsical shows, they have been iconic. That’s why it’s such a shame when you hear of any brand closing up shop. In Opening Ceremony’s case, they are being acquired by New Guard. As a result, their four physical store locations across the world will shutter. Opening Ceremony as a brand itself will also cease to exist in 2020.

“We’ve made a decision to focus on growing Opening Ceremony collection and brand with our new partners, New Guards Group, and expand the designs of Opening Ceremony,” Lim and Leon wrote, also hinting that they could return to physical retail in some form in the future. “Ultimately, in this time of immense change in the way that people shop, we still believe in the power of passionate and unique retail. But we also believe in the necessity for change, reflection and an opportunity to refresh. This is a moment of transition for Opening Ceremony and, together with our new partners, we are taking the chance to step back and evaluate the future of our Opening Ceremony retail experience.”

Opening Ceremony entered the world of fashion in 2002 first by landing in New York City.

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