If you told me the college version of me that IKEA would one day excel beyond affordable furniture, I wouldn’t believe you. But they proved that point almost immediately when I tried their meatballs during my first visit. Now, IKEA is getting into the fashion game, and honestly, we don’t hate it. The above photo is a glimpse into what we can expect from the line and I have to admit that the plain white tee with a bar code across it is calling out to me.
The capsule collection titled, “EFTERTRADA” will include both separates and accessories and will first launch in IKEA’s Tokyo store. Available merch will include hoodies, tees, umbrellas, water bottles, towels, and tote bags. Items are available for pre-sale beginning July 31st from [IKEA’s Japan website].