In a weird flex, Kraft has announced a mac ‘n cheese rebrand to now being breakfast food. According to them, 56% of parents have served their kids mac ‘n cheese for breakfast. It’s weird because I grew up knowing 0% of kids that ever had this as a breakfast alternative. The limited edition “breakfast” box isn’t just getting a new look though. Inside the box, you’ll also find a cup, a magnet and a coloring mat. How big is this cup though and how does it fit into the regular sized box?

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