I am one of those people that watched the premiere of BTS’ first English song within an hour of its premiere. After watching “Dynamite” the first time, I then continued to have it on repeat. I was a fan of BTS before this single release and while I know that there was a lot of hype around “Dynamite” for being entirely in English and not Korean, I didn’t think it was all that necessary. Perhaps the move was done strategically so that they could enter into a more mainstream market and adopt even more fans, but let’s not forget that BTS was already a household name before this.
All those feelings aside, “Dynamite” is the song for our end of the summer. It’s fun, bright, and the kind of song you’ll dance to until it gets to be so annoying – much like Pharrell’s “Happy” or Justin Timberlake’s “Can’t Stop the Feeling!” The premiere of their music video shattered the viewing record on YouTube that Blackpink had held just a month before for the release of “How You Like That.” One of the reasons I had to watch their music video over and over again was because there was always more to see. “Dynamite” is sensory overload with an explosion of colors, transitions, and dance moves. The single couldn’t have come at a better time! As the world continues to trudge through COVID-19, BTS knew their fans needed something that would lift their spirits and honestly, it worked.