Our favorite KPOP group blessed us with not one, but five performances on Jimmy Fallon all week long! I’ve said this early on that this group knows exactly what they’re doing when it comes to promoting themselves. However, now that we’re a month into the release of “Dynamite,” I’ve had a few other thoughts. This wasn’t a normal promotional cycle for a song release. BTS knew exactly what they were doing and they came to dominate. A whole week on Jimmy Fallon, a commercial release and partnership with Samsung, a collaboration with Jason Derulo, and a cover story with Variety all in one week? This was no coincidence. Their fan base, ARMY, has commented that they feel absolutely spoiled and honestly I feel the same way – completely overwhelmed with all of the content.
Each night gave us a new performance by BTS on Jimmy Fallon’s late night show and it was a surprise which song it would be. They even dug a bit deeper into their archives with “Idol” and “Home,” but one thing was for sure. The purpose was to show range. They are more than just their English single “Dynamite” and that they can perform and succeed in any type of genre thrown their way. Don’t even get me started on the production value of each performance. Each one looked like a freakin’ music video in itself.