Following in the footsteps of Snapchat and Instagram Stories, Twitter is now getting into the game of disappearing tweets. They may be a little late to the game, but that’s not stopping them from moving ahead with “Fleets.” Like similar features before them, “Fleets” are tweets that you only want around for 24 hours and not any longer. Many of us noticed the feature this week, but before that, it had been tested successfully in South Korea, Brazil, Italy and India. “Fleets” isn’t necessarily a bad idea, but one has to wonder, why now?

Written in a recent blog post by the team, “…some of you tell us that Tweeting is uncomfortable because it feels so public, so permanent, and like there’s so much pressure to rack up Retweets and Likes.” Not exactly anything groundbreaking in that statement or what we wouldn’t expect them to say.

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