Before I read this article, I didn’t even know that the Super Bowl Halftime show was only 12 minutes long. It always seemed much longer to be, but now reading 12 minutes, that seems like nothing. Pepsi said the decision to double the time was because we all missed out on a ton of live performances this year and they want this performance to feel like a concert. That seems nice. I also think The Weeknd sort of deserves something like this especially after getting shut out from The Grammys.
Regardless, we’re looking forward to it!