29 Apr 2009

Fast Fashion

In this recession, it seems like high end stores and boutiques are suffering while on the other hands chain stores such as H&M, Forever 21 and Target have sky rocketing sales.

Why is this?

I think it’s because people are starting to realize that they are paying way more for an item of clothing that they could find elsewhere cheaper. Certain prints that we see on the runway are being imitated and put into stores. It’s kind of like copying but I’d rather be paying $20 then $200. In an effort for designers to still make a profit, they look towards smaller chain stores for collaboration opportunities. Designer Matthew Williamson just released his line w/ H&M, Lauren Conrad now has plans to open a line w/ Kohls and now Tracey Feith is designing for Target!

Matthew Williamson’s collection is in 200 H&M stores now

and Tracey Feith’s line will be in Target stores until June 20th

Posted on April 29, in -

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