13 Jun 2010

Rumi Neely does Forever 21

My idol Rumi Neely of the blog Fashion Toast just shot a new campaign for Forever 21. The shots look amazing! Lately, okay – over the last couple of years, bloggers have spawned into household names. Rumi has shot for a number of campaigns, Jane Aldridge of Sea of Shoes created her own shoe collection in collaboration with Urban Outfitters, and Tavi Gevinson the 14-year old was sitting pretty in the front row of all of New York Fashion Week. It’s not celebrities that are stealing all of the press lately, it’s the bloggers. Personally, I think it’s kind of awesome. Behind a photo shoot for a celebrity is a stylist and people that do hair and makeup. Behind a blogger, there’s no one. They’re a one-person show.

I wonder what it’s like to stroll around in New York City and stumble upon your face plastered up everywhere…


Posted on June 13, in -

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