- 17 Things I’ve Learned So Far About Young Adulthood
- Do You Know What It Means To Be An Introvert?
- Being In Your 20s: Expectations Vs. Reality
- 15 Compelling Things Our 20s Are For Figuring Out
- I Married At 18 – And Now You’re In Shock
- 15 Things Classy Drunk Girls Do For Each Other
- The Anatomy of a Heartbreak
- 3 Crucial Dating Rules For The Power Woman
- 11 Unspoken Rules of Etiquette When Eating At A Restaurant
- Burning Man: 4/5 Stars, Would Go Again
- What The Brokenhearted Have Often Wanted To Say
- Dots Are the WORST Candy in the World
- The Things You Shouldn’t Always Have to Learn the Hard Way
- Your Career Does Define You
- Date A Girl Who Writes
- 10 Awesome Things That Happen When You Find Your Dream Job
- What Does $1,500 In Rent Get You Around the Country?
- 5 Humbling Lessons To Be Learned From the Frustrating, Exhausting Job Hunt
- I Watched A Guy Run to Catch the Bus
- The 10 Most Important Things You Need to Know to Effectively Pick Someone Up
- #Millenial Problems: Social Media and FOMO
- How You Know It’s Time to Leave Your City
- The 14 Most Cringeworthy Things People Do On Social Media
Because I’ve never said this before, the posts featured in Thought Catalog Roundup are not necessarily posts that I always agree with. They aren’t a reflection of my views, but sometimes they are pieces of writing that catch my interest or have sparked some controversy on the website itself that I thought would be important to share.
- What Your College Major Says About You
- I Publicly Confronted A Guy Who Was Making Fun of a Gay Person
- 23 Soul-Crushing Truths About Being 23
- Who Wins The Workplace? Millenials Vs. Old People
- The Goodbyes Were Always Going To Be Mediocre
- 45 Employers Reveal The Most Ludicrous Things They’ve Ever Read on a Resume
- The Differences Between Being Hungry, Horny, Sleepy & Bored
- Jaden Smith Has A Solution For America’s Youth: Drop Out of School
- It’s Time To Stop Expecting Forever Love And Start Living In Sunday Love
- 7 Annoying Things About Fashion Bloggers – Written By A Fashion Blogger
- 31 Keys to Looking and Feeling Superior At A College Alumni Function
- 33 Text Messages You Should Not Send As A First-Date Follow-Up
- 10 Crucial Thing Every 20-Something Woman Needs to Keep in her Closet
- Men Know That You’re Marrying Them For Their Money, They Just Don’t Care
- Internet Vs. Happiness
- 10 Everyday Things That Can Save a Relationship
- 5 Social Crutches We All Fall Victim To
- Some Bits of Advice For College Freshmen (Happy Welcome Week Seattle U Class of 2017!)
- 7 Jobs You Will Have In Your 20s (And What You Will Learn From Each One)
- From Heartbreak to the Cereal Aisle
It’s been awhile since we shared some interesting articles on Yow Yow! so here are just a few that I have found this week that I thought might make a good morning read for you.
How A Pop-Up Store Pops Up – I’ve always wanted one of my own!
Are brides avoiding marriage in 2013? Wedding superstition… ? [Source]
- 10 Ways To Enjoy The 2013 NFL Season Even If You Don’t Really Care About Football
- The 10 Most Important Questions Asked By Tai in ‘Clueless’
- 7 Words To Use In Place Of ‘Unemployed’
- 13 Things I’ve Learned So Far In 2013
- This Is How I Describe My Love Story
- How To Say Goodbye To Someone You Don’t Want To Leave
- How To Be A 20-Something In The Digital Age
- Don’t Tell My Parents I’m An Online Dater
- Aaron Carter Gave Me His Phone Number – this guy gives out his number like no one’s business.
- 16 Hacks To Improve Your College Experience
- 5 Things That Were Reaffirmed By Going To College
- 20 Types Of Instagram Photos That Won’t Help You Win Back Your Ex
- 7 Reasons Why My Boyfriend Cheating Was The Best Thing Ever
- 10 Things Guys Do To Be Sexy Which Are Completely Unattractive
- 10 Things Girls Do To Be Sexy Which Are Completely Unattractive
- The First Time You Fall Out Of Love
- How To Not Marry Your Best Friend
- Keep Your Racism Off Social Media
- 33 Amazing ‘Pitch Perfect’ Quotes That Will Make Your Day Instantly Better
- 14 Ways You’ll Know They Don’t Love You Completely
- Winning Your Twenties
- The Fancy Juices You Are Drinking Are Killing You
- The Way Nobody Tells You Your Life Will Change After School
- The Truth Is, Most People Aren’t Looking To Love A ‘Perfect’ Person Anyway
- What The World Teaches Women
- How To Break Your Own Heart
- The 5 Types of Guys in Every Romantic Comedy
- 5 Things You Must Immediately Change When You Meet Someone You Like
- 10 Etiquette Tips on Interacting With Short People
- The 8 Types of Girlfriends You’ll Date In Your 20s
- 3 Types of Undateable Men
- The Best Zingers From James Franco’s Comedy Central Roast That Will Keep You Laughing All Week
- The Cost of Breaking Up
- Stop Putting Your Engagement Photos On Facebook
- A Is For Alcohol, A 20-Something Alphabet
- Love Is A Choice: The Gutting Truth About What Real Love Looks Like
- 29 Eye-Opening Facts About Dating Will Change The Way You View Relationships
- 5 Ways To Pick The Right One
- 15 Things You Learn From ‘Orange is the New Black’
- Love Yourself First and Last
- 7 Pieces of Advice About Love From A Third Wheel
- 11 Life-Changing Epiphanies You Have When Someone Breaks Up With You
- 15 Perfect Emma Watson Quotes That Made Me Love Her Even More
- Working Full Time: Expectations Vs. Reality
- Redefining Baggage
- 9 Things Women Need To Be More Demanding Of In Relationships
- Calling All Millenials: Here’s 10 Things You Should Never Post On Instagram
- Do We Ever Recover From Broken Hearts?
- What Your Saturday Night Activity Says About You
- 100 Men Answer “What Is One Thing A Woman Should NEVER Do…”
- The Differences Between Shy, Introverted, Extroverted And Obnoxious
- 5 Types of Relationships That Always End in a Breakup
- Why You Might Need to go to Grad School
- You Are Not Alone, Even If You Feel Like You Might Be
- 10 Things I’ve Learned About Relationships
- 21 Things 20-Somethings Say
- 7 Rites of Passage You Must Go Through Before You’re 30
- 9 Ways Most People Ruin Their Own Relationships
- I Tried To Love You
- I’m Mourning The End Of My Collegiate Career
As all women know and can relate, getting dressed in the morning is never as easy as we wish it could be. To the women who feel confident in tossing on whatever they please regardless of how it will match or how it will look – power to ya – but if you’re like me, then your morning routine can be a little bit more complex. One minute you want a pullover sweater, but the next minute you’re eyeing that cardigan that you haven’t touched in months. If you’re in Seattle, you’ll start off your morning bright and sunny and by afternoon caught in a torrential downpour. Making sure your outfits are appropriate for the weather can be one of life’s unexpected challenges… so what if there were something to make your life and choosing outfits a little bit easier? Former fashion editor at Lucky Magazine and MBA grad turned entrepreneur Kendall Herbst created a solution. StyleUp was designed to simplify your morning routine by sending you personal recommendations on an outfit to wear to match the weather of your location daily. I have been receiving emails from StyleUp for the last year and have loved the daily inspiration regardless of whether or not I’m re-creating the outfit myself that day. Since Kendall has had such a diverse background in working in the real world to going back to school to creating her own start-up, I thought that she would be a great woman to feature on Yow Yow’s “Women Who Are Making It” series.
Q: You’ve done so much with your career already. Can you give us an entire back story on your career path and how you go to where you are today?
Kendall: Thanks! Out of college, my first job was at New York magazine, helping them build out their online fashion presence. Then I moved over to Lucky magazine as the Fashion News Editor. I wrote two sections of the magazine and covered all the up-and-coming designers, major news and rising trends. I also did stints at InStyle magazine, J.Crew and Ann Taylor LOFT. After about five years of that life, I got really inspired by the Gilt Groupe women and decided to go to business school. At MIT Sloan, I got my idea for StyleUp and participated in Y Combinator earlier this year. My life has changed drastically from a few years ago — less fashion shows and more time talking to engineers — but I absolutely love it.
Q: In November of 2012, I had read a story on Fashionista.com that you left the fashion writing industry behind to pursue your MBA at MIT Sloan. What motivated you to make this huge decision?
Kendall: Fashion was changing so quickly with the rise of blogs and new ecommerce models. I admired all these women launching amazing businesses. Meanwhile, I had become a bit too comfortable, even complacent in my job as a fashion editor. I decided I wanted to stretch myself and saw business school as a great new adventure.
Q: What was the transition like leaving the working world and going back into school again?
Kendall: It was certainly a bit strange at first — buying notebooks and taking midterms felt like a lifetime ago. Also being an intern the summer between your first and second years was a little odd as a 27-year-old. All that said, it was a really refreshing change of pace and a terrific environment to try out new ideas and work on my weaknesses in such a low-risk classroom situation.
Q: At what point was StyleUp born and where did you find the inspiration for this idea?
Kendall: In many ways, my whole life has been leading to StyleUp. From spending way too much time in shopping malls when I was young, to working as a fashion editor, to going to business school — I’ve talked to a lot of women in my life about how fashion makes them feel. I started playing around with the idea in the late winter 2012, realizing that the market was missing a platform for really actionable fashion advice — what should I wear tomorrow? I wanted to create something that just made the process a little easier for busy, modern women. StyleUp doesn’t tell you everything, but it offers personalized inspiration to make the daily process not just easier but a lot more fun.
Q: What does a typical day look like for you?
Kendall: Like many people, there are no typical days but I do have one routine that I try to maintain: going for a jog along the river in the morning to clear my head. Then, I check in with my team to make sure no one has any roadblocks ahead of them. I’ll look over the daily metrics. I’ll meet with brand executives. I’ll chat with our members to get their feedback — one of my favorite parts! I’ll handle the company finances and budget — one of my least favorite parts! On any given day, I touch about every aspect of the business. Lately, a lot of my time has been spent on creating StyleUp shopping which launches soon. Stay tuned for that!
Q: I noticed that your team consists of you and your co-founder, but is your team much larger now?
Kendall: We’ve brought on a designer and another developer and some college interns. Overall, I love working in a small team and I like handling many different roles. I look for people who like that dynamic experience as well. We’re quite lean and scrappy, and I never want to lose that.
Q: I’ve been receiving StyleUp daily emails for quite some time, but I am curious, what is your process for selecting an outfit for the day for the correct region depending on the weather? How far in advance are you finding these daily outfits and where are your usual sources because sometimes they come straight from street style or from celebrities?
Kendall: All of our images are tagged by a series of fashion and weather properties, and our system sorts them based on each member’s weather forecast and style preferences. We work on a day-by-day basis so we can provide the most accurate weather for every StyleUpper. I’ve learned our women love variety and see StyleUp as this fun surprise Monday-Friday, so I aim to show a great mix of inspiration images.
Q: Has StyleUp been able to collaborate with anyone yet and if so what is a collaboration that you are most proud of?
Kendall: We’re starting down the road now — stay tuned!
Q: As we all know, the road to building a startup is both rewarding and challenging. What are some challenges or obstacles that you have faced on the way to creating StyleUp?
Kendall: There are many. A major one is my lack of experience. As a first-time founder, I’ve never done a lot of the things I have to do for StyleUp, but that’s also what makes it so exciting! I try to remind myself to enjoy all this craziness and realize what a special time it is vs. letting it stress me out completely. Some days I’m more successful than others!
Q: StyleUp is based out in Mountain View, CA and the Bay Area has become one of my favorite places to visit within the last year. Can you let us in on some of your favorite spots?
Kendall: StyleUp’s HQ has been my living room for the past year, which means it’s transitioned from Cambridge, MA to Mountain View, CA to now NY, NY. I absolutely loved Mountain View — though I spent about 90% of I‘d go to the farmer’s market on the weekend, especially because the weather is usually perfect. There are cute bookstores on Castro St. — Books Inc. has a solid cookbook section — and tons of places to eat outside. Mostly, I enjoyed walking around my neighborhood with all the lemon trees, the adorable houses, the bright flowers everywhere. Perfect escape from the Cambridge winter!
Q: You’ve spent a great deal of time on the East Coast before moving to the West, what is your favorite part about this region and is there anything you are still adapting to?
Kendall: I’ve boomeranged from East Coast to West Coast and back again. I love them both, and have been so lucky to live in such great places. My favorite thing about the West Coast was how many people were starting their own companies. It’s great to be so near all these amazing startups and talk with people in all the stages of startup life. It’s such a founder-friendly ecosystem.
Q: Kendall, this year on Yow Yow! we are focusing on the life of a 20-something and being a recent post grad transitioning out of college. What advice do you have for young adults at this age and moving into the adult world?
Kendall: That’s a great focus, and one I talk about often with our college interns. Find a job that truly challenges you. You’re going to make mistakes, but absorb them all as learning moments and don’t make the same one twice. You’re about to embark on a huge learning curve so get comfortable with being uncomfortable and enjoy the ride.
Q: Kendall you have established such an accomplished career. What is next for you and StyleUp? Are there any other endeavors that you would like to pursue outside of this?
Kendall: When I was younger, I was always so eager to move up to a better job or a cooler brand. Now, I’m so happy with StyleUp, I’ll work on this forever, if I get the pleasure.
To learn more about StyleUp and to sign up, please visit the website here.
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- On Emma Roberts: Domestic Violence Isn’t Funny Ever
- 25 Questions We Don’t Ask Each Other Enough
- 12 Obnoxiously Awful Social Norms
- 6 Ways And Places You Find Love
- 10 Things You Learn In College (Hint: Not in the Classroom)
- Forget Me Not
- You’re Not A Real Person Until You Do These 7 Things
- A Couple Who Have Been Married For 50+ Years On What Makes A Relationship Work
- Hold Off On The U-Haul
- How To Be In A Relationship With Yourself
- 20 Things To Let Go of in Your 20s
- This Is Why She Will Leave You
- 5 Dates You Have To Go On This Summer
- What Do We Share When We Date On Social Media?
- 10 Things We’re Sick of Explaining to People After the Breakup
- 10 Hilarious Rituals and Social Norms of Every College Bar
- The Love You Want Isn’t Always The Love You Deserve
- 7 Signs You Are Going to Regret Your 20s
- 10 Qualities People Seek When Searching For Love
- 7 Things That Will Ruin Any Relationship In Your 20s
- 15 Reasons Your Relationships Keep Not Working Out