All posts in: Aritzia

17 Jun 2018

Beanie Transformation

Cardigan + Shoes – Mom’s / Jacket – Topshop / Pants + Beanie – Aritzia

Growing up, I knew a lot of girls in my circle who were proud to be tomboys. I don’t feel like there was ever a point in time in my life where it wasn’t cool to be a tomboy except maybe watching the girls that were on MTV’s “Made.” However, that was never me. For as long as I’ve known, I have loved being a girly girl, but then I think having an older brother helped me to explore other avenues. After all, I did get his hand-me-downs! He helped pick out my first pair of fashionable sneakers – a pair of brown and pink corduroy Puma’s and influenced my style through the teenage and college years.

What I find interesting about fashion is just because it is an industry that is heavily dominated by females, it does not mean that there isn’t a place for men in this space. I know I’m not telling you anything new here. To this day, I love going into boutiques just for men and there are plenty of pieces in my closet that are more masculine that I pair with feminine. This look is the perfect example of that and it’s probably why I love it so much.

Another reason why I love this look is because it’s sort of paying homage to my own mother! This cardigan and these shoes (completely worn out by the way) are both hers. The cardigan is so feminine, but it becomes a little bit tougher when you pair it with structured black trousers and an oversized coat. I remember when I bought this coat a couple of years ago that I was quite self conscious about it being a little too big or roomier in the shoulders. I’m happy to share that I’ve since grown into it or haven’t even noticed that it was an issue! The beanie is a small piece of this outfit, but one that makes a statement. It makes this formal look more casual and it adds a bit of warmth to the top of my head. I am forever loving this outfit and can’t believe it even took me this long to put it together!

27 May 2018

Indoors @ Freda Salvador

Top – Aritzia / Denim – Citizens of Humanity

If I’m being honest, these boots are a bit clunky to go shopping in, but they do make for quite a look. Elisa had been up in the city earlier that day and decided that she needed to buy a pair of new shoes. Since I hadn’t ever been to Freda Salvador before I had to come along for the ride. I had just purchased this backless white Aritzia tee very recently at the time and needed to wear it on a regular basis. Pairing it with the Citizens of Humanity gives it a very laid back casual feel, which is typically hard for me because I would never be one to say that I’m a “jeans and a t-shirt” kind of girl. Never.

18 May 2018

Fall Shoot

Sweater – Margaret O’Leary / Dress – Aritzia / Bag – Madewell / Shoes – Vince Camuto

If you’ve been following Yow Yow! since the very beginning, then you know that getting in front of the camera wasn’t always easy for me. To this day, I still don’t know what do with my hands or my arms. And when it comes to smiling? I’m the biggest critic for myself. If it has to do with clothes and fashion, I’m enjoying the photographs more to remember and look back on some of my favorite outfits. It has been nearly half a year since these photos were taken, but I’m so excited to share them with all of you.

I know that tech can leave a bad taste in some peoples’ mouths especially in San Francisco, but one of my favorite things about it is its ability to bring a community together. I have connected with so many people on Instagram in the most unique and interesting ways and that’s how I met [Kiyah]. She happened to be in SF the week that she reached out to me and we agreed to meet for a quick shoot as the sun was going down in the Mission District. I’d only ever shot with people I knew or from my own iPhone with my friends that I had to convince to shoot for me. I was curious how I might be in front of the camera with someone that I’d just met and surprised to find how effortless it was. It felt like we were old friends and this shoot ended up being the highlight of my week.

This is a topic that I want to continue in a later post, but I want to start it here. For years, there has been talk about how social media inaccurately portrays a person’s life and how this makes other people feel. The answer? Not great. It makes people feel like their life doesn’t amount to those that are living what looks like their BEST life on their feeds. It makes people feel like they are missing out. Many of us choose to not post in our most vulnerable states or when we are unhappy. As you may have read in a previous post, I don’t post very much at all when I’m not as happy in my own life. This photoshoot with Kiyah will always stick with me because on this day that I met her, I had just been in tears at work that same morning. I woke up and got ready so that I could be in good shape by the time we shot only to have my makeup run almost completely off by the end of the day. When I look at these photos, I can see that I’m not my usual bubbly self even through some of those smiles, but I often times wonder if other people will/can notice. Internally, I knew that I was off my game and while this is one example in my life, this isn’t the only example. Thanks to Kiyah’s amazing work and talent, she really helped us pull this off. I enjoyed my time with Kiyah so much that we agreed to meet again the next time she’s here in SF. To view more of her work, click [here] to visit her website.

Read more “Fall Shoot”

29 Apr 2018

Blog Roundup

  • You are what you eat on your pizza. April pizza horoscopes. [Bon Appetit] (one month later)
  • McDonalds’ interior design tricks [Market Watch]
  • Q-Tip will teach a music course at NYU this fall [Pitchfork]
  • Ace Hotel will be opening a location in Japan next year – Kyoto to be specific [Hypebeast]
  • Nike admits they could do a better job with hiring women and minorities in leaked internal memo [Hypebae]

  • A behind-the-scenes look at the kitchen at KFC. This was FASCINATING to me.
  • Why I wondered what happened to the Steven Alan store in Hayes Valley [Fashionista]
  • Who picks out the playlists you hear while shopping? [Racked]
01 Apr 2018

A Good Brick

Sweater – Madewell / Skirt – Aritzia / Wallet – Kate Spade

I recently decided that it was time to donate this Madewell sweater, but seeing photos of it again makes me want to give it a second chance! When I first put this ‘fit together, I wasn’t confident it would work out. I thought the sweater would be too frumpy given how fitted the skirt was and that it would be unflattering. Truthfully, I didn’t feel my best in it, but it doesn’t look terrible in photos. If there’s one thing that I like about this outfit it’s that we stayed light on top and used an accessory (my wallet) and shoes to bring in darker elements giving it some balance.

 

23 Mar 2018

Under Construction

Top – Madewell / Pants – Aritzia / Heels – Vince Camuto

Every blogger strives to find that perfect backdrop for their photos and it’s true, I like to do the same sometimes. Other times though, I would prefer to just capture outfits in the natural setting that I’m in. Near my old office, there was a lot of construction being done. It was in the quieter part of the Mission and sometimes it was a little bit rough. There were a few gems sprinkled in the mix though. It wasn’t always the prettiest of backdrops, but we worked with what we had and I loved it! For those of you who follow me on Instagram, you know that I love the location below where all of the MUNI buses live. It was forbidden to get further into the lot because there was always an attendant there and watching me, but I pushed the boundaries each time.

03 Mar 2018

Our Old Neighborhood

Tee – Aritzia / Denim – Levi’s / Shoes – Vince Camuto

There was never a shortage of backdrops in my old neighborhood. Moving day was approaching so I knew I had to get in every last drop. On this evening one day after work, we actually shot in five different areas (4 only included in this post.) The Mission neighborhood tends to be one of the warmest ones in the city so after work, I’m always ready to leave my jackets behind. I’m wearing a plain white Aritzia tee with a completely open back. It’s a little bit too racy for work so I had a cardigan over it the entire day until we shot. This outfit should be my daily uniform because it’s functional and just the right amount of comfort for anything I’d ever need to do.

Read more “Our Old Neighborhood”

06 Jan 2018

Striped

Tee – Everlane / Skort – Aritzia

Never have I ever…had a look like this. I typically don’t take OOTD photos without smiling mostly because I don’t feel like I can pull it off or that people won’t take me seriously. This is one of the first that has really stuck with me though. When I first bought this Everlane tee, I was wearing it once a week with many different outfits. This was my favorite. As much as I love just wearing only black and white, it’s nice to have a pop of color every once in awhile. 2017 was the year that I finally discovered and purchased Everlane pieces. Like many in San Francisco, I’m obsessed with the brand. I think they do such a good job with their communications and messaging, but they aim to present high quality and affordable basics to the masses. Since this top purchase, I added two more pieces that I can interchange within my wardrobe on a weekly basis and have no problem with. They’ve really converted me into a believer this year.

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