All posts in: Arthur Rubinfield

13 Jan 2010

Starbucks Refuses to Be Average

The Starbucks in University Village recently underwent a complete facelift. What used to look like your everyday Starbucks now looks like a one-of-a-kind!

There was nothing wrong with the old Starbucks. If it isn’t broken, why fix it right? Turns out this was just one of many installments that Starbucks is planning for their locations. The Starbucks team in Seattle, led by Arthur Rubinfield, president of global development,  is currently testing out the renovations for a trial run that may lead to many more redesigns for locations all over the world.

So what exactly can we expect?

The design of Roy Street Coffee opens up the store to the community.

15th Ave. Coffee & Tea, a new coffee shop design from Starbucks.

– – Over the years, we have watched Starbucks grow into an enormous chain. They are all over Seattle and all over YOUR city even. The drinks are fine, but after awhile the locations all start to look the same. What Starbucks is trying to do is to involve themselves into your community by personalizing their decor to match your tastes. They have even disguised the name a little bit (examples above) so that they will appear to be like any other local coffee shop and not just “Starbucks.”

What do we think? Do we want the generic Starbucks or do we want something a little more along Central Perk lines?

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