I can’t believe I’m actually writing this post. This may sound dramatic, but a part of my youth here is dying. When my scene days had reached a bougie level, that’s when I started shopping at American Apparel. It was almost like I became an upscale hipster – if that was even possible. I knew the retailer was sinking. We’ve been reading about this for what feels like years, but I didn’t think it would actually die. And now, we must prepare for the worst and figure out how to move on. And by move on, I mean all 110 stores are closing and everything is 40% off so looks like we’ll all be at American Apparel this weekend so that we can stock up on those classic hoodies.
The news of this comes just days after it was announced that Gilden Activewear had purchased American Apparel in an auction for $88 million. To be clear, they are just acquiring American Apparel’s intellectual property and some of the manufacturing equipment. Not included in this acquisition were it’s 110 stores (which will all close by April) and their LA headquarters.
I had to scroll through pages of Google images because I forgot how inappropriate their advertisements use to be and my parents wouldn’t approve of me having one of those to accompany this post.
RIP to my favorite pieces that you can still buy… for now.