All posts in: Dry Soda

03 Jan 2014

Yow Yow’s Yearly Recap

Wowowow. What a year it has been for Yow Yow!

I’m not all that sad to see 2013 go because I am so looking forward to what 2014 has in store for us. 2013 was a big transition year for Yow Yow! Postings became a little bit more consistent because I was no longer in school and it started to become predictable that I would just log on right after work. It’s nice to be able to have a set schedule to be honest. When I was in school, I would post any free moment I had, which was great because maybe sometimes I would be inclined to write a post about something because it was convenient. However, I appreciate now, that I get to wait until the end of the day to sort out my thoughts and to spend some time thinking a little bit more about what I am writing. Yow Yow! has turned 5-years old! It’s hard to believe that this blog has been with me for that long and that some of you have watched me transition, grow, and hopefully write better content in that time. Thank you x 23984298 to everyone who has supported the blog during this time. If I didn’t have that, I may not still be writing today. We know for sure though that Jennie and Ashley have at least helped me keep Wedding Mondays alive.

Stats from 2012 will be on the left and italicized while stats from 2013 will be right and bold.

1,130,911 total visits to Yow Yow! – – – – – – – – – – – 1,294,886 total visits to Yow Yow!

*In just 2013, there were 163,975 visits to Yow Yow!

7,067 Posts, 2,187 Comments 10,229 Tags – – – – – 9,167 Posts 3,152 Comments 12,122Tags (cumulative)

Top Post of 2013 – “Hipster Disney Princesses In Real Life” – 15,726 views (written in 2012)

Top Post Written in 2013 – “Meet: Hollis Wong-Wear” – 2,071 views

Busiest Month in Terms of Views – October 2012 (49,821 views) – – – – – January 2013 (24,905 views)

Highest Average Visits Per Day – October 2012 (1,607 views) – – – – – – January 2013 (803 views)

*Busiest Day – October 5, 2010 (4,239 views)

Credits + References

Worked with

Gilt City
Postmates
Dry Soda
Gratify
Nordstrom Wedding Suite at the Seattle Nordstrom Flagship

“Women Who Are Making It” Series:

SuChin Pak
Molly Young
Kendall Herbst
Hollis Wong-Wear

Top Referring Sites in 2013 Were:

Pinterest.com
Facebook.com
Twitter.com
Android.pinterest.com
holliswongwear.com

Most of My Visitors Came From:

The United States
Canada
The United Kingdom

Music Festivals Covered:

Capitol Hill Block Party
Bumbershoot

Other:

*We started a new series on Fridays called “Take Me There” and “Truth and Words” Sundays

*We ended the series “Thought Catalog Roundup.”

*New graphics and headers by Leanna Robb! [Facebook, Twitter, Blog]

* We made a Facebook page! Like us.

*We packed up and moved to the Bay area! [Seattle, forever <3 – I promise]

*Veronica became an official part of Yow Yow!

*We received our very first press passes for Yow Yow!

*We started “Conversations From 20-Somethings.”

*We hit 1,000+ subscribers!

*We followed-up with some of our previous guest writers from a year ago:

*We made some videos! Like this unveiling video below:

[vimeo http://vimeo.com/72560700]

and one last hoo-rah with Space Girl

[vimeo http://vimeo.com/64044836]

*We had a memorable Twitter interaction:

Here’s to what we hope will be a very exciting 2014!

Life

20 Aug 2013

Yow Yow! Visits DRY Soda

all photos by Elliot Suhr

This post was written by Veronica Lim

Last month we were fortunate to sit down with DRY Soda’s Digital Marketing Manager, Garth Purkett, in the DRY Soda office found downtown in Pioneer Square. Not only did we want to learn about Garth’s day-to-day job at Dry Soda but also how the company came to be as well as where it’s going. Especially in this day and age of digital platforms where many businesses are utilizing resources such as Digital Marketing Serv pro and others like it, to create a presence online that can help them with their marketing efforts. If a business started many years ago like DRY Soda, they have had to learn to adapt, so it is interesting to see how this came about and what they did to shake up their plans.

Founded in 2005 by Sharelle Klaus, DRY Soda has been working out of Pioneer Square since 2007. In a cozy, yet modern office, visitors are immediately greeted with a tasting bar the moment they walk through the doors. The rest of the office is lined with cases of soda along bright orange walls, reflecting a playful and creative space.

Initially intended for white cloth table dining, DRY Soda has transformed into a food-focused demographic that still ultimately aims for being a better soda. As we sat down with Garth, we learned about his daily tasks – which include running contests, day-to-day graphic design, and running DRY Soda’s social media. Rather than typical posts and hype, Garth tries to, “create fun content that actually matters to people.”

This mentality is what led DRY Soda to current Creative Director, Richard Blais, Top Chef All-Star. Richard first discovered DRY Soda at Ace Hotel in New York. While tweeting about National Left Handers day, Garth caught Richard’s attention and eventually looped Sharelle into the conversation.

Gearing towards a food-focused demographic, Richard plays a large role in introducing new flavors. Only seven flavors were available in bottles up until July 1st when cans and new flavors were launched. The new form factor being cans provide more opportunity for followers to buy the soda where glass bottles may not make most sense. Right now, apple and ginger are the newest addition to the DRY Soda family.

Making innovation a priority, Garth eagerly shared with us an app available for smart phone users. The app features wine pairings, cocktail recipes, food pairings, as well as a store locator making DRY Soda even more accessible.

When asked what separates DRY Soda from neighbor Jones Soda, Garth notes that the company is about:

Keeping it simple
Keeping the flavors interesting – flavor forward
Keeping it culinary focused

Because, “Every sip leaves you ready for the next one.”

Garth and the rest of the team don’t show any signs of slowing down. For now, the DRY Soda team is focused on cans and developing new flavors. To find out more about DRY Soda, check them out here or reach out to them via Twitter at @DRYSoda.

Design

23 Jul 2013

Collaboration Preview:

dry soda

I am so excited to announce to you all that Yow Yow! is collaborating with Seattle’s own Dry Soda! Veronica and I have been hard at work planning out companies that we would like to reach out to and collaborate with and Dry Soda is one that stood out to us. Today, we took a field trip down to their office and tasting room in Pioneer Square to sit with Garth Purkett, Dry Soda’s Digital Marketing Manager. We were amazed to learn how Dry Soda came to be and where they’re going. Soon, we’ll post up our interview with Garth along with photos of our visit shot by my friend Elliot Suhr.

The companies that come out of Seattle are incredible and we can’t wait to have the opportunity to work with others in the area.