All posts in: Everlane

06 Jan 2018

Striped

Tee – Everlane / Skort – Aritzia

Never have I ever…had a look like this. I typically don’t take OOTD photos without smiling mostly because I don’t feel like I can pull it off or that people won’t take me seriously. This is one of the first that has really stuck with me though. When I first bought this Everlane tee, I was wearing it once a week with many different outfits. This was my favorite. As much as I love just wearing only black and white, it’s nice to have a pop of color every once in awhile. 2017 was the year that I finally discovered and purchased Everlane pieces. Like many in San Francisco, I’m obsessed with the brand. I think they do such a good job with their communications and messaging, but they aim to present high quality and affordable basics to the masses. Since this top purchase, I added two more pieces that I can interchange within my wardrobe on a weekly basis and have no problem with. They’ve really converted me into a believer this year.

26 Dec 2017

Our Favorite Looks of 2017

Duster – Azalea / Tee – Abercrombie & Fitch / Pants – Uniqlo / Boots – J. Crew

Sure, these are my 12 favorites look of the year, but they also overlap with 12 of my favorite backdrops from the year! If you’re someone who documents your OOTD’s, then you know that these two things kind of go hand in hand. This year, I experienced a major shift in my outfits and that is mostly due to a location change. Living in South Bay was a dream, but it meant that I was living in this sort of alternate reality where it was summertime every single day. The last four years of that are something that I would never give back, but now that I’m living in San Francisco, I’m glad that I get to dress for true weather. It reminds me of my days in Seattle.

In 2017, I embraced a very casual look and I pushed the boundaries of day to night wear. I showed love to some of my favorite accessories (bandana, baseball cap, choker) and revived some old favorites (Keds!) We didn’t find ourselves immersed in any crazy trends… but I did find some pieces worn by other people on Instagram that I went out and bought myself! It’s not really the same thing, you guys. It’s almost… worse.

Read more “Our Favorite Looks of 2017”

09 Dec 2017

Everlane’s New York Store

Last week, San Francisco’s Everlane opened up their first permanent New York store in the Nolita neighborhood. Here’s what you’ll find: puffers, denim, millennial pink, and the ultimate minimalist style that defines 2017. Earlier this year, I discovered that my office was within walking distance of the Everlane Lab (not quite as large as this store) but even still, it was a dangerous routine and habit that I kept up for weeks.

I’ve known about Everlane since it first began back in 2011, but it wasn’t until this year that I bought my first piece – a striped long sleeved tee that I wore every week for a month. The pieces are simple, but functional. Most importantly, they are affordable. They’re the basics that you need, but want to have in every color.

There’s a piece about Everlane though that separates it from being just a normal retailer. In San Francisco, many consider it to be its own startup because of how tech is immersed into it. What that means is that shopping at this Everlane location won’t be like a normal shopping experience. Here you’ll have a chance to learn how one of their tees are made via headphones in the store and have shopping made easier and more convenient with your credit cards on file from your previous purchases.

For many early adopters of Everlane, the assumption was that it would always be an online retailer. Why the change to a physical store? Founder Michael Preysman explains:

“The original idea was that we would never do stores,” he admitted. “But when you’re in the online-only world, you can’t bring people into your space and your brand the same way you can with a physical store, where it feels transparent, open, and honest. So we wanted to bring the brand to life and be part of people’s lives in a more meaningful way.”

“People do want to try things on,” Preysman said. “Having them come in and touch the product and talk to employees makes such a difference. We started out with T-shirts, which are really easy to buy online, but denim in particular is really hard to shop for [without trying it on]. So this is perfect timing.”

You can find Everlane at 28 Prince Street.

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05 Nov 2017

Everlane’s New Line of Puffers

There’s nothing I love more than a good puffer jacket. They are the ultimate cozy item and what I like the most is that they keep all of the warmth in while still being extremely lightweight. Everlane just announced that they were releasing their new line of puffer jackets and since I happened to be in Everlane just yesterday, I decided to try one out and walked around the store like I kind of already owned it. The closest thing I have to a puffer jacket is probably my Patagonia, but it’s not as puffy as I would have liked. The Everlane jacket brings that and provides extra coverage with the mock neck top.

Each jacket is filled with Primaloft, a military-tested insulation that is is both water-resistant and breathable. This material fills the lightweight, short and long styles which are made from a soft nylon.

Coming in four colors, the puffer jacket is available in navy, black, burgundy and “rose.” It ranges in price starting at $90 – $170. The jacket is available to everyone starting tomorrow!

[Source]

05 Nov 2017

October Favorites

Favorite TV Show – Riverdale

I’ve been hearing about this series for awhile now, but never saw myself as the kind of person that could binge watch a show. It is only in its second season though so you may have though “well, better to start now than when it is in its 4th, right?” When Kevin was in town, he set up my Netflix for me so that I could watch directly from my TV and that was life changing. After he left, this was the first show I turned on and within just a few days, I had finished the entire first season. I love a good CW series and didn’t find myself resonating too strongly with Dynasty (a new series from this past fall.) The show reminds me a little bit of Gossip Girl and Pretty Little Liars, but not complex enough that I get confused by all the story lines. I’m also particularly excited by this romance between Betty and Jughead. I’m familiar with the comics, but not the storyline from the comics so it’s almost like beginning this series with a fresh start!

Favorite Album – Odesza – A Moment Apart

In the years that they’ve been around, I had never gotten a chance to see Odesza live up until just last weekend! Obviously, I’m super biased towards any musician or band that comes out of Seattle, but there’s something special to see someone charge $5-8 for a ticket all the way up until now when they’ve sold out three nights in a city that isn’t their hometown and I’m forced to buy it on Stubhub. I’ve been listening to this album weekly since it came out and was even more excited when I found out I’d be seeing them in concert at the Greek Theatre in Berkeley – a first for me! There’s not one song that I don’t like. Listen to it from start to finish.

Everlane Pima Micro Rib Long-Sleeve Crew – $30

I was really lucky when I had the chance to buy this tee in stores last weekend because now it’s totally waitlisted. Bummer! I have a couple of simple black long-sleeve tees already at home, but it feels as though you can never have enough. There are so many fabrics to buy them in, fits, some can be a turtleneck. This one, in particular, I knew I didn’t have and needed to have. It’s ribbed material and completely fitted so when you wear it tucked into pants, it’s very chic and since it’s already in black, naturally slimming. Since I purchased it, I’ve already worn it three times and I’m glad I got it before having to wait until March. At just $30 a pop, I wish I would’ve known sooner so that I could buy this in all the colors.

Favorite Product – Malin + Goetz Detox Face Mask – $44

My collection of masks at home are growing! While I love trying new products, I started to have this inkling that the products I was receiving or being gifted with weren’t always the ones that were best for my skin. Were they for more general skin types? For those with dry or sensitive skin? I was using all different kinds, but I wasn’t sure if anything was actually happening so I decided to a store I trusted to find something that fit what I was looking for. I landed on this Malin + Goetz mask, which has been my favorite. I use it twice a week and for only five minutes, which means I don’t have to wait around for a long time for it to do its thing. As soon as it hits your skin, it begins to start foaming so make sure you put on a thick layer and get every inch of your skin for it to be in full effect. It’s still early and I’m not sure if I can pin point any differences yet, but my hope (or what I was promised) is that my skin will start to look brighter and break out less.

19 Jul 2017

Everlane To Open Brick-and-Mortar Flagship

I recently discovered about a month ago the Everlane pop-up shop just a few blocks from my work. It was the best thing to ever happen to my life and the worst thing that will ever happen to my wallet. I’m not unfamiliar with the brand. I actually went to one of their events a couple of years ago when they let people come into their space and mingle with other locals while sort of trying to shop. The event was, as you expect, a room full of people dressed to the nines. I was convinced that everyone there was probably the most fashionable people in the city minus me. Since that event, I would check Everlane’s website every now and then, but didn’t feel brave enough to take the plunge. That was…until I discovered their pop up so close to me! My first purchase? The Cotton Long Sleeve Crew in Rhubarb and just for $25!

So with a couple of pop ups under their belt, the brand is now ready to take on a brick-and-mortar flagship. All week, they’ve been prepping their customers for the news and looking to hire! The new store will be located at 461 Valencia Street (still in the Mission district!) A date hasn’t been released yet for when the shop will open, but we know it will be nothing short of amazing.

[Source]

27 Aug 2016

When Brands Clap Back

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Looks to be a complaint from a customer – and here’s the company’s response to it that they posted along with this photo:

Dear Rupert,

One sweater does cost us $57 to make; but that’s not the ridiculous part. The ridiculous part is that other brands have a similar cost but mark their prices up so much more. Maybe they need the brain scans.

Know your costs,
Everlane
#DearEverlane

Typically when a customer is upset with a brand or a company, the company usually has to respond with something v. PC and safe. I experience this all the time and I’m usually never satisfied with it. And when I say all the time, I mean I literally just got off the phone with a Comcast rep. Enough said. I actually have to applaud Everlane for this though because not only is it somewhat entertaining to see a brand/company clap back, but Hey! they’re doing the opposite of what everyone else says you have to do. This is great.

28 Dec 2015

Everlane Lets Shoppers Choose Their Own Price

Before even moving to the Bay Area, Everlane was always a retailer that interested me. I have always kind of liked their pieces from afar, but never took the plunge into buying anything from them. Earlier this year, I even stopped by an event at their office which was more like a socializing happy hour with a DJ than an event to shop at which I originally thought was the purpose. I just found out today though that their post Christmas sale is one unlike any other that I’ve seen. For their select items, they are allowing customers to choose from three different price points – all below retail – when paying.

Each price is accompanied by an explanation for what that amount of money covers. So, if you pay $81 for the Nubuck Street Shoe, that’s only covering production; if you pay $97, you’re also covering overhead for Everlane’s team; and if you pay $126, you’re covering those things and also allowing for Everlane to invest in its growth.

Wowza, those are quite the differences aren’t they? On one hand, I do only want to pay $81, but then I feel a little bit uncomfortable knowing that I’m paying for the shoe to be just constructed, however, $126 is over $40+ from that lowest price point and that seems absurd! So where does that leave you as a customer? Do you pay the $97 for the shoes and the guilt that comes along with it?

Readers, what do you think customers will choose? How would you choose and what would be your rationale? I’ve never seen a retailer do this before, but I do remember writing an article in my high school’s newspaper about a local coffee shop that did the whole “pay what you want” type of thing and what happened was that the shop ended up shuttering in under a year. 🙁

[Source]

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