Slowly, but surely we’re stepping outside of denying that we’re transitioning to fall. Just… you know, let us get there on our own time. ;)
I recently discovered about a month ago the Everlane pop-up shop just a few blocks from my work. It was the best thing to ever happen to my life and the worst thing that will ever happen to my wallet. I’m not unfamiliar with the brand. I actually went to one of their events a couple of years ago when they let people come into their space and mingle with other locals while sort of trying to shop. The event was, as you expect, a room full of people dressed to the nines. I was convinced that everyone there was probably the most fashionable people in the city minus me. Since that event, I would check Everlane’s website every now and then, but didn’t feel brave enough to take the plunge. That was…until I discovered their pop up so close to me! My first purchase? The Cotton Long Sleeve Crew in Rhubarb and just for $25!
So with a couple of pop ups under their belt, the brand is now ready to take on a brick-and-mortar flagship. All week, they’ve been prepping their customers for the news and looking to hire! The new store will be located at 461 Valencia Street (still in the Mission district!) A date hasn’t been released yet for when the shop will open, but we know it will be nothing short of amazing.
Shoes on the brain and really…nothing else. I’ve been trying to prioritize which items I need the most and I can’t decide; we actually…need them all. ;)
Looks to be a complaint from a customer – and here’s the company’s response to it that they posted along with this photo:
One sweater does cost us $57 to make; but that’s not the ridiculous part. The ridiculous part is that other brands have a similar cost but mark their prices up so much more. Maybe they need the brain scans.
Know your costs,
Typically when a customer is upset with a brand or a company, the company usually has to respond with something v. PC and safe. I experience this all the time and I’m usually never satisfied with it. And when I say all the time, I mean I literally just got off the phone with a Comcast rep. Enough said. I actually have to applaud Everlane for this though because not only is it somewhat entertaining to see a brand/company clap back, but Hey! they’re doing the opposite of what everyone else says you have to do. This is great.
Before even moving to the Bay Area, Everlane was always a retailer that interested me. I have always kind of liked their pieces from afar, but never took the plunge into buying anything from them. Earlier this year, I even stopped by an event at their office which was more like a socializing happy hour with a DJ than an event to shop at which I originally thought was the purpose. I just found out today though that their post Christmas sale is one unlike any other that I’ve seen. For their select items, they are allowing customers to choose from three different price points – all below retail – when paying.
Each price is accompanied by an explanation for what that amount of money covers. So, if you pay $81 for the Nubuck Street Shoe, that’s only covering production; if you pay $97, you’re also covering overhead for Everlane’s team; and if you pay $126, you’re covering those things and also allowing for Everlane to invest in its growth.
Wowza, those are quite the differences aren’t they? On one hand, I do only want to pay $81, but then I feel a little bit uncomfortable knowing that I’m paying for the shoe to be just constructed, however, $126 is over $40+ from that lowest price point and that seems absurd! So where does that leave you as a customer? Do you pay the $97 for the shoes and the guilt that comes along with it?
Readers, what do you think customers will choose? How would you choose and what would be your rationale? I’ve never seen a retailer do this before, but I do remember writing an article in my high school’s newspaper about a local coffee shop that did the whole “pay what you want” type of thing and what happened was that the shop ended up shuttering in under a year. :(
Tank top – Nordstrom / White skort – Aritzia / Grey cardigan – Zara / Black boots
Sometime last month, Alex, Kelly, and I stopped by an event at the Everlane offices to showcase some of upcoming season’s latest items. This was actually the first fashion event I’ve ever been to in San Francisco so it was pretty exciting, but also a little bit intimidating! It was kind of like all of the best dressed people in San Francisco were present at this event and we felt a little bit out of place. I like to think of Everlane as a sort of fashion start-up so it was still just interesting for me to be visiting another office in that space. We didn’t stick around for too long or mingle with very many people, but enjoyed the experience. After the event, we took advantage of the murals in The Mission and used them as our backdrops for our photographs before ducking into a wine bar for some late night sangria. Also, where I happen to be standing in this photo was completely unintentional! Only after did we realize that it looked like I was the one being “painted.”
As a recruiter, I’m always fascinated by how other companies modify their jobs page to entice new candidates. San Francisco start-up and brand Everlane has really taken theirs to the next level. With offices in New York and San Francisco, their new jobs page is looking to move talented New York candidates to the West Coast (the best coast!) and their offering a pretty snazzy package too if you’re the right person for the job. Check it out here.
A new e-commerce site is about to take the internet by storm and you do not want to miss out on it! Have you ever found yourself perusing a retailer site featuring today’s most talked about and current designers and wanting every item that you see? It isn’t just a female shopper thing – this applies to guys too! Designer items are great and all, but for the average college student (and average person) – many of these items seem to be out of our range. Meet Everlane.
Everlane’s motto is “Designer Quality Under $100.” Right now, they’re doing a special promotion in preparation for their launch and all you have to do is sign up to learn more about the new sleek service. There are also some perks along the way as well, but I’ll let you guys find those out yourself. I think the most exciting feature that I’ve seen on Everlane right now is the fact that they have a new collection of 30 pieces being released every month. And after those 30 days are up, your good are expired and no longer available for purchase. That’s what so exciting about it – they keep things fresh. They also sell luxury basics all year around. Does that mean I will finally be able to find my ideal white and black striped long sleeve tee with black stripes and a white base? Crossing my fingers. So what are you waiting for? Sign up today and be the first to know about this new retailer offering you the best in quality and style.