Why is it that whenever models and celebrities are seen wearing certain pieces of clothing, we feel inclined to buy the exact same thing? Is it because it looks amazing (or better) on them, and we would like to be seen in that same light? Probably. I’ve never bought anything from eBay before, but recently someone tried to auction off their Marc Jacobs top. Instead of the typical shirt sprawled out on the carpet of your floor, like I’ve seen many many timesbefore, they inserted a picture of THE Gemma Ward wearing the shirt herself. It’s not the exact shirt being sold, but it is still the same shirt.

Even if I did buy clothing online, I would most likely buy it if I saw it on a celebrity first than if I had seen it on a carpeted ground with terrible lighting. Just saying.