The Girl Scouts are getting it in with technology and have announced that this upcoming cookie season, cookies will now be available to purchase online. While frequent buyers are probably really excited to learn about this, a few of us (myself included) are wondering what took so long. I suppose it’s part of what makes the brand so great though. Buyers love knowing that there’s an actual “cookie” season and that we can buy from local troops outside of our neighborhood grocery stores or near our workplaces. This next year, troops will still be doing that, but adding the internet component. Announced on Monday, Digital Cookie is an online platform that will support the selling of the cookies, but will not be an online store. What does that mean exactly?
Well, the Girl Scouts will still need to initiate every sale.
Girl Scouts can reach out to people by email, and only that recipient can access the girl’s profile. If the email is forwarded, the link to the Girl Scout’s profile will be broken, a Girl Scouts representative told Mashable.
The reason behind this is ultimately for the girls’ safety. All sensitive information about the individual Girl Scouts are kept hidden and most of the interactions with the digital platform are overseen by their parents. Through this, the organization is hoping that their Girl Scouts will learn the following skills: goal setting, decision making, money management, people skills and business ethics. Additionaly, they also have a chance to be exposed to working with apps and test their skills in online marketing.