All posts in: Heineken

12 Jul 2013

Dare You To…Depart?

Can you think of anything more adventurous than packing your bags, arriving at the airport, an pressing a button to determine your next destination?

No.

Heineken is daring travelers to do just that. At JFK Airport, creative agency Weiden + Kennedy set up a fun game called “Departure Roulette.” With the push of a button, travelers were told to give up their existing traveling plans and accept a new one without knowing where it was first. Immediately, they would board their next flight and embark on a very spontaneous adventure. This is the type of thing we always dream of doing, right? So I love that this collaboration has enabled people to do that. I can’t tell you how many times in college where I was having a “boring Friday night” and I thought to myself, wouldn’t it just be nice to go to the airport and take a weekend trip to …somewhere. But let’s be real, I didn’t have the paper to do that nor do I have the guts, nor did I want my parents to be upset with me when they found out I had done that via Twitter.

Check out the rest of the article here and one example of a man who took the plunge!

24 Apr 2009

Be Green: Reuse your old bottles

New Soap, Old Bottle is a product that puts NEW soap into old bottles such as Coke and Heineken. After being sanitized, the company purchases the liquid soap to pour into these bottles for purchase. They are $4 a bottle and benefit towards the hard hitting recession and being green at the same time!

“Big companies aren’t going to do this on their own. So we’ll do it for them,” said Scott Amron, designer, electrical engineer and founding principal of New York’s Amron Exprimental. “We buy brand name liquid soap by the barrel and package it in old bottles here in America.”

Source: Joshspear.com