All posts in: Identity

03 Jan 2013

University of California Identity

[vimeo http://vimeo.com/53530934]

If only colleges were this cool when I was there…last year or even when I first applied four years ago! The University of California is stepping up their game with their new branding movement entitled “Identity.” I don’t even know anything about this school, but already I want to learn more because of the way this video sucked me in.

It is perfectly modern, youthful, and engaging.

[Source]

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