I used to post Jimmy Kimmel’s “Celebrities Read Mean Tweets” all of the time and as outsiders we find this to be funny because celebrities get this kind of stuff all of the time, but I thought this parody for an anti-bullying campaign was actually very impactful and showed me another perspective. After watching this, it really didn’t seem that funny anymore.
“We wanted to use the ‘Mean Tweets’ model because in a way, those videos give the message that cyberbullying is ok – even funny. But adult celebrities have the maturity and confidence to overcome these hurtful words. Children don’t. For regular kids, words can cut like a knife.”