23 Jul 2018
Just when the world is about to celebrate their fall season, it feels like we barely had time for a summer here in San Francisco. Summer has always felt like my season because of the carefree-ness and ease of throwing on 1-2 pieces and running out the door, but fall’s complex, but workable layers are something to envy. Even as I’m viewing these Madewell ready-to-wear looks, I feel like the layers would look like a mess on me, but then you realize it’s fall and nothing even matters. Everything seems to magically work. Even as you’re being stylish, you’re easing in comfort, functionality, and warmth. From a quick pass at these looks, I’m already making my list: sweater-like skirts, stripes, oversized scarves, endless knits.
Also how much do fall look books remind you of going back to school? This coming fall, I’m starting a new job and I can’t think of anything better than making a come back with a fresh new wardrobe.
Read more “Madewell Fall 2018”
08 Jul 2018
Sweater – Urban Outfitters / Vest – Uniqlo / Belt – Madewell / Denim – Levi’s / Boots – J. Crew
Can it be? Christmas in July?! Or is it really just a backlog of posts that I’m still getting to from the winter? 😉
Every winter, I look forward to heading up to a Christmas Tree Farm with Mandi and Eric to help them find the tree of their dreams. It’s a different one each time and that’s what makes this such an adventure. We’ve headed north, south and east and each time this idea of finding a new tree is so entertaining to me. We leave the day after I get back from my SoCal Thanksgiving trip and this year’s venture was the best because it included both brunch before and wine tasting after – a first for us!
It’s a special tradition that we have and though we didn’t know it at the time, this would be the last time we’d be doing this as Mandi and Eric are off to New York City this coming fall! More on that later…
Out of all the outfits that I’ve worn to the Christmas Tree farm, this one is the best because it truly embodies my inner lumberjack. If I lived outside the city surrounded by trees, this would probably be my every day uniform. The dark elements to the outfit give it the rugged vibe, but this gold Madewell belt is sort of everything, isn’t it?!
18 May 2018
Sweater – Margaret O’Leary / Dress – Aritzia / Bag – Madewell / Shoes – Vince Camuto
If you’ve been following Yow Yow! since the very beginning, then you know that getting in front of the camera wasn’t always easy for me. To this day, I still don’t know what do with my hands or my arms. And when it comes to smiling? I’m the biggest critic for myself. If it has to do with clothes and fashion, I’m enjoying the photographs more to remember and look back on some of my favorite outfits. It has been nearly half a year since these photos were taken, but I’m so excited to share them with all of you.
I know that tech can leave a bad taste in some peoples’ mouths especially in San Francisco, but one of my favorite things about it is its ability to bring a community together. I have connected with so many people on Instagram in the most unique and interesting ways and that’s how I met [Kiyah]. She happened to be in SF the week that she reached out to me and we agreed to meet for a quick shoot as the sun was going down in the Mission District. I’d only ever shot with people I knew or from my own iPhone with my friends that I had to convince to shoot for me. I was curious how I might be in front of the camera with someone that I’d just met and surprised to find how effortless it was. It felt like we were old friends and this shoot ended up being the highlight of my week.
This is a topic that I want to continue in a later post, but I want to start it here. For years, there has been talk about how social media inaccurately portrays a person’s life and how this makes other people feel. The answer? Not great. It makes people feel like their life doesn’t amount to those that are living what looks like their BEST life on their feeds. It makes people feel like they are missing out. Many of us choose to not post in our most vulnerable states or when we are unhappy. As you may have read in a previous post, I don’t post very much at all when I’m not as happy in my own life. This photoshoot with Kiyah will always stick with me because on this day that I met her, I had just been in tears at work that same morning. I woke up and got ready so that I could be in good shape by the time we shot only to have my makeup run almost completely off by the end of the day. When I look at these photos, I can see that I’m not my usual bubbly self even through some of those smiles, but I often times wonder if other people will/can notice. Internally, I knew that I was off my game and while this is one example in my life, this isn’t the only example. Thanks to Kiyah’s amazing work and talent, she really helped us pull this off. I enjoyed my time with Kiyah so much that we agreed to meet again the next time she’s here in SF. To view more of her work, click [here] to visit her website.
Read more “Fall Shoot”
01 Apr 2018
Sweater – Madewell / Skirt – Aritzia / Wallet – Kate Spade
I recently decided that it was time to donate this Madewell sweater, but seeing photos of it again makes me want to give it a second chance! When I first put this ‘fit together, I wasn’t confident it would work out. I thought the sweater would be too frumpy given how fitted the skirt was and that it would be unflattering. Truthfully, I didn’t feel my best in it, but it doesn’t look terrible in photos. If there’s one thing that I like about this outfit it’s that we stayed light on top and used an accessory (my wallet) and shoes to bring in darker elements giving it some balance.
25 Mar 2018
Denim Jacket – Gap / Top – Abercrombie & Fitch / Skirt – Brandy Melville / Bag – Madewell / Sneakers – Nike
The last time I had worn a denim jacket was when I was 11. I was shopping for back-to-school clothes with my mother at Macy’s right before the 6th grade and in my hands I had a denim jacket and a corduroy jacket. I couldn’t not have both and I figured that having two jackets would provide me with more flexibility. I was right. They were the best two jackets that I owned that year and then once I got to junior high, I said “see ya later!”
On an impromptu shopping trip with Winny in the Marina, we stopped into the Gap and I wondered if I could ever pull off another denim jacket. I stood in front of the mirror with two sizes trying them on for what felt like 25 minutes while Winnyy waited patiently. Did I want it to be fitted and snug or did I want it to be slightly bigger so that I could layer? The layered look won, obviously! The following week, I put this ‘fit together and loved how I could wear it for any day at work or just a casual weekend.
23 Mar 2018
Top – Madewell / Pants – Aritzia / Heels – Vince Camuto
Every blogger strives to find that perfect backdrop for their photos and it’s true, I like to do the same sometimes. Other times though, I would prefer to just capture outfits in the natural setting that I’m in. Near my old office, there was a lot of construction being done. It was in the quieter part of the Mission and sometimes it was a little bit rough. There were a few gems sprinkled in the mix though. It wasn’t always the prettiest of backdrops, but we worked with what we had and I loved it! For those of you who follow me on Instagram, you know that I love the location below where all of the MUNI buses live. It was forbidden to get further into the lot because there was always an attendant there and watching me, but I pushed the boundaries each time.
14 Jan 2018
26 Dec 2017
Duster – Azalea / Tee – Abercrombie & Fitch / Pants – Uniqlo / Boots – J. Crew
Sure, these are my 12 favorites look of the year, but they also overlap with 12 of my favorite backdrops from the year! If you’re someone who documents your OOTD’s, then you know that these two things kind of go hand in hand. This year, I experienced a major shift in my outfits and that is mostly due to a location change. Living in South Bay was a dream, but it meant that I was living in this sort of alternate reality where it was summertime every single day. The last four years of that are something that I would never give back, but now that I’m living in San Francisco, I’m glad that I get to dress for true weather. It reminds me of my days in Seattle.
In 2017, I embraced a very casual look and I pushed the boundaries of day to night wear. I showed love to some of my favorite accessories (bandana, baseball cap, choker) and revived some old favorites (Keds!) We didn’t find ourselves immersed in any crazy trends… but I did find some pieces worn by other people on Instagram that I went out and bought myself! It’s not really the same thing, you guys. It’s almost… worse.
Read more “Our Favorite Looks of 2017”
23 Dec 2017
Sunglasses – Marc Jacobs / Striped Dress – Azalea / Black Dress – Brandy Melville / Bag – Madewell
I knew that it would be somewhat of a fashion risk to layer two dresses on top of each other this day, but the good thing about a bad outfit is that it only lasts one day. The whole look was very 90’s (hence the choke-a-loke) and I actually could have pulled this off if not for one little detail. The layered black dress landed just above my knees and if it were just a little bit shorter, it would have been perfect. And okay, if the collar for the black dress would have been a smidge higher, I could’ve worked with that too.
These photos were taken in front of where all the Munis live in the Mission District and was one of my favorite spots! I often miss it and I know there’s a lot of people don’t quite understand my love for this location, but I’m completely obsessed with it. Something about all the buses, man.
03 Dec 2017
Chambray – Madewell / Dress – H&M / Sunglasses – Marc Jacobs / Wallet – Kate Spade / Sneakers – Keds
There are so many hidden gems in the Mission including this entrance to Salumeria, one of my favorite lunch spots from my former neighborhood. I had owned this little black mid-sleeved dress from H&M since college. For some reason, it was extremely difficult for me to part ways with it. It had gotten a lot of use and because it was so simple and versatile, I thought I could keep going almost maybe giving it a second life in post-college. What I learned from wearing this dress very recently was that it was too short to be appropriate for not only work, but also every day wear. I had to let it go and so I did after this day. Since I was taking a risk with the dress, I thought about trying out another risk with this bandana as a choker. We’re probably not pulling it off, but that’s okay!