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Pantene released a new video today that is sure to go viral and is a strong follow-up to their previous video about labels. In the new video, the brand urges women to stop apologizing for things that happen in our every day lives that don’t require an apology at all. It’s a powerful message and one that is so relatable to women in this day and age. I hate to admit this, but I am totally one of those women and it’s a bad habit that I’ve been trying to shake. I find myself apologizing when I’m about to make a suggestion or when I want to clarify on a detail when what I should be doing is just speaking – no apology needed. Someone close to me the other day recognized that I was apologizing for something kind of silly and asked me why I was apologizing to begin with and that I needed to stop apologizing. And you know how I responded? With another “sorry.”
No it’s not easy to kick the habit to the curb, but maybe we can all help each other. I’m really glad that Pantene has decided to address this issue and I hope it gets the attention that it deserves.
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