All posts in: Ryan McGinley

26 Sep 2010

South Korean Brand Lewitt causes people to question latest campaign

In a new campaign video for Lewitt, photographer Ryan McGinley, films model Abbey Lee Kershaw in a number of  outfits as she races through streets looking slightly disheveled. The background song is youthful and reminds me of a toy xylophone that a child would play on as a kid. Typically, McGinley is known for his controversial photos, but this time he strikes a different chord with this video.

A description of the video:

Then she enters a darkened building, curls up in the fetal position, runs some more, and climbs onto the roof. She rushes to the edge. There’s a close-up of her feet on the ledge. Then she jumps. Her fall is depicted in slow-motion, but the video fades to black before Kershaw’s body lands.

It is somewhat puzzling as to why Lewitt would choose to make a video that mirrors suicide considering the number of models that we have recently lost in the fashion industry including Korean-born Daul Kim. McGinely has since removed the video from YouTube, but you can still watch it here on YouKu.

Maybe, this is a coincidence, maybe not.  What did Abbey Lee Kershaw have to say about the video?

Asked about the video, Kershaw said it was “based around the story of Alice in Wonderland.” She then protested that she had not seen the video, but that it had been edited, and ended the interview. “I’m done here. I’m done. Thank you.”

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14 Sep 2010

Stella McCartney to Launch Kids line

Hello, I’d like to be eight years old again.

Peep this adorable video here on the official website!

The above photo is from Stella’s collaboration w/ Gap Kids earlier this year, but you can bet that her line will be quite similar. The advertising campaign was surprisingly shot by photographer Ryan McGinley – who is known for shooting his models in the nude. Hmm. A man of many talents clearly.

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