30 Jun 2018
Top – Everlane / Pants – Uniqlo / Scarf – Aritzia / Boots – J. Crew / Purse – Vince Camuto
Is it just me or does anyone else ever feel uncomfortably warm when they are out shopping? It’s the reason why shopping in the winter is so tough for me because when you’re already getting in and out of your clothes, it’s an added hassle to have to carry around your jacket. This blanket scarf from Aritzia is no stranger to Yow Yow! and you’ve likely been seeing this for years on the blog. The other alternative is that you likely own one yourself because they’ve made this in a variety of colors and prints and you’re convinced that you need to have at least more than one. On a weekend shopping trip in Hayes Valley, I braved the cold temperatures by only having this scarf as my outer layer and you know what? It was enough! I decided to wrap it in a new way by just draping it over my shoulders and with the way that my purse was on me, it created a nice little shawl and kept it all together. The same thing could have been done with a safety pin too, but I preferred the purse since it looks more natural.
As usual, I’m a fan of wearing all-black outfits, but I love the pops of burgundy and navy with this diamond blanket scarf. It’s a classic from Aritzia and if you haven’t snagged yourself one yet, make sure to keep your eyes peeled around fall for what I anticipate will be a new collection of these!
25 May 2018
Dress – Urban Outfitters / Sweater – Margaret O’Leary / Denim Jacket – Gap / Hat – Nordstrom / Booties – Vince Camuto / Sunglasses – Marc Jacobs
For once, there’s a lot going on in this outfit! There’s so much to love about it though. As I get older and my friends start to marry off, it means that I have many more weddings to attend than I ever did before. I’d be lying to you if I said that I hadn’t ever considered services like Rent the Runway before, but the truth is, I love owning my pieces. This year, I was convinced that I’d be able to re-wear my wedding guest dresses again and that’s exactly what I did. I wouldn’t feel good about only wearing something once and it allows me to stretch my creativity when I can pair something like a wedding guest dress with things I already have in my closet. This dress above was only the second time I had worn it with the first being at Mandi and Eric’s wedding back in September 2016. It looked a little bit different back then and it was styled in a more formal way.
Wearing it for a more casual day-to-day outfit brought to my attention that this dress is a little bit more sheer than I expected it to be! Thank goodness for the slip underneath, but even that made it seem like we were at risk sometimes. To make it more casual, I threw one of my favorite pullover sweaters onto it and added the denim jacket for an extra layer. The hat and the shoes matched the sweater and kind of felt like I was pulling the outfit together with these pieces. You also can’t see it, but I’m wearing a black choker, which looking back now, was probably not as necessary.
I couldn’t tell you what I was thinking of when I woke up that morning and put on this busy outfit. It did, however, remind me of one of my favorite 90’s icon – Blossom!
Read more “Channeling Blossom”
18 May 2018
Sweater – Margaret O’Leary / Dress – Aritzia / Bag – Madewell / Shoes – Vince Camuto
If you’ve been following Yow Yow! since the very beginning, then you know that getting in front of the camera wasn’t always easy for me. To this day, I still don’t know what do with my hands or my arms. And when it comes to smiling? I’m the biggest critic for myself. If it has to do with clothes and fashion, I’m enjoying the photographs more to remember and look back on some of my favorite outfits. It has been nearly half a year since these photos were taken, but I’m so excited to share them with all of you.
I know that tech can leave a bad taste in some peoples’ mouths especially in San Francisco, but one of my favorite things about it is its ability to bring a community together. I have connected with so many people on Instagram in the most unique and interesting ways and that’s how I met [Kiyah]. She happened to be in SF the week that she reached out to me and we agreed to meet for a quick shoot as the sun was going down in the Mission District. I’d only ever shot with people I knew or from my own iPhone with my friends that I had to convince to shoot for me. I was curious how I might be in front of the camera with someone that I’d just met and surprised to find how effortless it was. It felt like we were old friends and this shoot ended up being the highlight of my week.
This is a topic that I want to continue in a later post, but I want to start it here. For years, there has been talk about how social media inaccurately portrays a person’s life and how this makes other people feel. The answer? Not great. It makes people feel like their life doesn’t amount to those that are living what looks like their BEST life on their feeds. It makes people feel like they are missing out. Many of us choose to not post in our most vulnerable states or when we are unhappy. As you may have read in a previous post, I don’t post very much at all when I’m not as happy in my own life. This photoshoot with Kiyah will always stick with me because on this day that I met her, I had just been in tears at work that same morning. I woke up and got ready so that I could be in good shape by the time we shot only to have my makeup run almost completely off by the end of the day. When I look at these photos, I can see that I’m not my usual bubbly self even through some of those smiles, but I often times wonder if other people will/can notice. Internally, I knew that I was off my game and while this is one example in my life, this isn’t the only example. Thanks to Kiyah’s amazing work and talent, she really helped us pull this off. I enjoyed my time with Kiyah so much that we agreed to meet again the next time she’s here in SF. To view more of her work, click [here] to visit her website.
Read more “Fall Shoot”
23 Mar 2018
Top – Madewell / Pants – Aritzia / Heels – Vince Camuto
Every blogger strives to find that perfect backdrop for their photos and it’s true, I like to do the same sometimes. Other times though, I would prefer to just capture outfits in the natural setting that I’m in. Near my old office, there was a lot of construction being done. It was in the quieter part of the Mission and sometimes it was a little bit rough. There were a few gems sprinkled in the mix though. It wasn’t always the prettiest of backdrops, but we worked with what we had and I loved it! For those of you who follow me on Instagram, you know that I love the location below where all of the MUNI buses live. It was forbidden to get further into the lot because there was always an attendant there and watching me, but I pushed the boundaries each time.
03 Mar 2018
Tee – Aritzia / Denim – Levi’s / Shoes – Vince Camuto
There was never a shortage of backdrops in my old neighborhood. Moving day was approaching so I knew I had to get in every last drop. On this evening one day after work, we actually shot in five different areas (4 only included in this post.) The Mission neighborhood tends to be one of the warmest ones in the city so after work, I’m always ready to leave my jackets behind. I’m wearing a plain white Aritzia tee with a completely open back. It’s a little bit too racy for work so I had a cardigan over it the entire day until we shot. This outfit should be my daily uniform because it’s functional and just the right amount of comfort for anything I’d ever need to do.
Read more “Our Old Neighborhood”
14 Jan 2018
28 Dec 2017
Top – Forever21 / Romper – Oak + Fort / Shoes – Vince Camuto / Sunglasses – Marc Jacobs
Quick! Put on display your least attractive body part. I don’t know what compelled me to throw this pose up highlighting my elbows, but that’s what we got. If I had to look back on 2017, this outfit is definitely what I would call “a risk.” As some of you may know, rompers haven’t always been a hit with me. I was very skeptical for a couple of years and especially when they were a “peak” trend, but I gave it a shot. In fact, I gave it two shots because I own a couple of them now. For some reason, I woke up this morning and though “hmm, maybe I’ll layer it over a tee.” This actually didn’t turn out that bad, but when photographed incorrectly or at the wrong angle, it can become the least flattering outfit that I own. It’s a fun outfit to run around in the city in, but maybe not the best choice for work or on a scorching hot day like this day happened to be.
26 Dec 2017
Duster – Azalea / Tee – Abercrombie & Fitch / Pants – Uniqlo / Boots – J. Crew
Sure, these are my 12 favorites look of the year, but they also overlap with 12 of my favorite backdrops from the year! If you’re someone who documents your OOTD’s, then you know that these two things kind of go hand in hand. This year, I experienced a major shift in my outfits and that is mostly due to a location change. Living in South Bay was a dream, but it meant that I was living in this sort of alternate reality where it was summertime every single day. The last four years of that are something that I would never give back, but now that I’m living in San Francisco, I’m glad that I get to dress for true weather. It reminds me of my days in Seattle.
In 2017, I embraced a very casual look and I pushed the boundaries of day to night wear. I showed love to some of my favorite accessories (bandana, baseball cap, choker) and revived some old favorites (Keds!) We didn’t find ourselves immersed in any crazy trends… but I did find some pieces worn by other people on Instagram that I went out and bought myself! It’s not really the same thing, you guys. It’s almost… worse.
Read more “Our Favorite Looks of 2017”
09 Dec 2017
Cardigan – J. Crew / Denim – Levi’s / Booties – Vince Camuto
Is this not the biggest eye sore you’ve ever seen in your life?! I remembered seeing this garage and thinking this is not the backdrop that I would ever want, but it’s so interesting and reminds me of a jack-o-lantern that you just can’t not. I’m convinced that no outfit in front of could make this better, but here we are! I’m in the most neutral of tones and still loving this. Another reason why this is so funny is because the top and bottom photo are edited in two different ways. It’s because I couldn’t find an edit that I was happiest with. You’re an imperfect garage, but someone really does love you enough to not change you.